Online Advertising

Online advertising

Advertisers can deliver the ad based on geographical locations; there is a concept of Geo targeting where a publisher can set the location of Ad where it will be delivered. This information is collected by the the IP address because different locations have different IP.For Examples: Some visitor access website by their cell phones, phones have the system such as GPS by which visitor information can be tracked. Cookies also help to get the data about the visitor location and other information related to the security.

Web banner advertising

Banner advertising is a type of advertising where graphical ad displayed on the web pages. Many banner ads can be deliver by central server.Banner ads can also use rich media such as video, images, audio, animations, buttons and forms etc.

Frame advertising and Traditional banners

Frame advertisement is the first type of advertising. That uses for showing a fixed area on the web page.

Pop-ups/pop-under

A new web browser shows the popup ad that opens above the website visitor's initial browser window.

Floating Ad

A floating advertisement is a rich media advertising that appears over the requested websites content. 

Text advertisement

A text ad occupy a very little portion, it is based on hyperlink. Text ad can be displayed separately and also can be mixed with the text. There are several ways to deliver the text ads such by email, messages, and other median. Text ads are faster than the banner ad and other media ads.

SEM (Search Engine Marketing)

SEM is a process of to increase the visibility of the website over the internet. Search engines provide the both sponsored and organic result for the visitor when visitor enter it query. There are many concept of SEM such as SEO, PPC, and SMO

SEO (search engine optimization)

SEO uses to improve a website organic rank in the search engine. In SEO content relevancy is most important, Google search according to the content founded on the website.

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