Method to calculate CPC in online advertising

Methods of calculation the Advertising Cost.

Advertisers and publishers can calculate can calculate the payment in various ways. Some of them are following.

Cost Per Mile (CPM)

CPM stands for Cost per mile mean advertisers pay as per thousands per impression. In online advertising to display a ad is called an impression. Publishers charge according to the impression to advertisers, in ppc it basically a package of as that called CPM and it a separate module of online advertising.

Publishers have different type of technologies to increase the impressions for example using display ad on different website.CPM is a preventation of fraud clicks. If an advertiser wants only show its message to the people. it can use CPM model.

CPC (cost per click)

It is another module of advertisement. Here advertiser pay per click, when someone click on the ad the advertisers pay the amount to publisher.CPC advertising is beneficial when advertiser want people to its website. It is very good to generate the leads. If publishers want to increase their sales instantly, they can use CPC model to generate the leads.

CPV (Cost per view)

This uses for video advertising. When someone watch video then it count in view and the advertiser pay for this.

Other way of compensation

It stands for performance that number of user or visitor a advertiser want

Benefits of online advertising

Spend or Cost

If you have low cost of electronic communication then obviously you will have to pay low amount. Online advertising is cheaper thanthe other media. If you are advertising over the internet and social media, it will be cheaper than the other media.

Ads formatting

Advertisers have different ways to show their ads on the internet, they have different format to show their ads over the internet. Ads can be show in various format such as vertical ads horizontal ads and other format can be specifies in advertising.